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Mobile messaging is evolving beyond text by taking a development path from SMS to EMS to MMS.

The Multimedia Messaging Service (MMS) is, as its name suggests, the ability to send messages comprising a combination of text, sounds, images and video to MMS capable handsets.

Capture and share your experiences when and wherever they happen.......

Imagine relaxing on a sun drenched beach and being able to send a picture to your work colleagues.

Multimedia Messaging Service (MMS) is a store and forward messaging service that allows mobile subscribers to exchange multimedia messages with other mobile subscribers. As such it can be seen as an evolution of SMS, with MMS supporting the transmission of additional media types:

• text
• picture
• audio
• video

combinations of the above

Multimedia Messaging Service (MMS) is an important emerging service, which allows the sending of multiple media in a single message, and the ability to send a message to multiple recipients.
The originator can easily create a Multimedia Message, either using a built-in or accessory camera, or can use images and sounds stored previously in the phone (and possibly downloaded from a web site).

Even if the recipient phone is not switched on, the Multimedia Message will be stored and sent to the recipient as soon as they switch on their phone. In a non-roaming case, it is expected that the subscriber will allow a Multimedia Message to be downloaded automatically to their phone and then they would be notified and could see the Multimedia Message immediately.

A number of Multimedia Messages can be stored in the users handset and reviewed or forwarded at a later date.

Each Multimedia Message contains a number of pages (think of a PowerPoint slide show as an analogy). On each page, there can be one image and one set of text. An audio file can also be attached. The time that each “page” is displayed can be specified, so the user experience is somewhat like a slide show.

So how does MMS work?

Depending upon the operator, a typical example of how an MMS message can be sent and received between two compatible MMS phones is detailed below:

STEP 1: Using an MMS compatible phone, take a photo.
STEP 2: Use your phone to personalise the message by adding text, sound clip or your own voice.
STEP 3: Send the MMS message

On an compatible phone, the MMS message will appear with a new message alert. The picture message will open on the screen, the text will appear below the image and the sound will begin to play automatically.

If the message is sent to a non-compatible MMS phone the user will receive a SMS message along the lines of:

"You have been sent a picture message!"

They may then be given a website address, and possibly and username and password on which they can view the message.

Again, this is a simple example and may differ from operator to operator.

MMS is the evolution of SMS, Short Message Service, which is currently moving toward the exciting Enhanced Message Service (EMS) for illustrated text messages.

MMS can transmit messages containing text, graphics, photographic images, audio and even video clips between mobile devices using Wireless Application Protocol (WAP) as bearer technology and powered by the high-speed transmission technologies EDGE and GPRS.

Today's enormously popular SMS text messaging service handles some 15 billion character-based messages per month worldwide.

MMS-enabled phones will feature a built-in media editor that allows users to easily create and edit the content of their multimedia messages. By using a built-in or attached camera, for example, users can produce PowerPoint-style messages or digital postcards and send them to friends or associates. Ericsson will have products supporting MMS during the end of 2001.

According to Ericsson, the opportunities for network operators, who will gain from the increased air time and new tariff options, are tremendous, driving expansion in that area of the mobile marketplace.

Nokia and Ericsson's Multimedia Messaging will lead the way to profit and appeal to all parts of the value chain, by providing value-added services and new revenue streams for operators, content providers, and advertisers.

We are starting with delivering MMS Content for FREE very soon!